BarkBox
Love,
Humans
If you're not sure whether your pet likes you, you probably own a cat. A dog, on the other hand, will love you unconditionally regardless of how lame you are -- they're just that awesome. That's why we created a campaign for BarkBox that speaks directly to dogs, aiming to give them joy in any situation and, in a small way, pay them back.
Logo Redesign
YouTube Spot
Don't understand "Dogspeak"? Turn on CC to reveal English subtitles.
Pre-Roll
BarkMail
Creating an amazing product is one thing, but we also took into account how it's delivered. Introducing BarkMail, where we deliver our treats, toys, and a little love to our special friends.
Netflix Partnership
It's not uncommon for people to leave the TV on for their dogs while they're away. We took it a step further and created dog-specific programming with content designed to make this act of love more enjoyable.
Product Extension
Certain sounds -- fireworks on the Fourth of July, thunder during a storm -- can be nightmarish for dogs.
We created BarkBuds with breed-specific, noise-cancelling functionality to spare them the torture.
BarkBox interacts with dog accounts, leaving posts in "Dogspeak." Below, the see translation function allows humans to read the English version.